Kaffa Media is the voice of South Western Ethiopian People’s Union (SWEPU). Kaffa Media is a platform for sharing information and discussing issues affecting the people in the SWEPU region.

Kaffa Media will present information in blog posts, radio and video format to educate and empower the people in the SWEPU region so they are better prepared to build the future where they have a final say on the issues of fair and just governance, socioeconomic welfare of their people, ownership and entitlement to their resources including ownership of land,  sustainable development of their land and natural resources and fair distribution of those resources in the region.
Geographically, the South Western Ethiopian People’s Union (SWEPU) includes the former Kaffa Province and the Kaffa Administrative Area and includes in it major tribal and ethnic groups, such as, the Kaffa, Shekaa, Jimma region Oromo, Bench, Maji, Dawuro, and Yem.

Kaffa Media is intended to promote, educate and empower the people of SWEPU to come together and put an end to the same unfair rules of exploitation practiced by different regimes under different names. To empower the people of SWEPU so they are able to ensure no decisions on their region and the life of their people are made without the involvement of the people through the representatives democratically elected from the people who represent the interest of the people.